The new product ecosystem designed specifically for casino operators will debut at the Indian Gaming Association Tradeshow on April 1st, 2026 at Booth 1243.

AUSTIN, TX March 30, 2026. object studio, creator of the recently announced Bella loyalty platform - providing a cohesive loyalty app, kiosk, member portal, and digital signage solution, is excited to announce their integration with Optimove, the leader in Positionless Marketing, and membership in their partner program. The collaboration will offer Bella the ability to deliver omnichannel messaging capabilities and coordinated consumer journeys across touchpoints including the Bella mobile apps, kiosks, and member portals – supporting mobile push notifications, in-app messaging, and persistent guest message inboxes.

The integration empowers casino marketers to leverage Optimove’s platform for instant customer insights, hyper-personalization (Data Power), quick generation of channel-ready assets (Creative Power), and campaign self-optimization through automated journeys and testing (Optimization Power).

"The goal of Bella is to provide a modern, cohesive guest experience," said object studio founder, Brandon Peterson. "Integrating with Optimove dramatically expands that vision by giving our operators true omnichannel messaging capabilities across every Bella touchpoint and beyond: also reaching email and SMS channels from the same platform. This is how casino marketers move from simple notifications to deeply personalized, coordinated consumer journeys at scale."

Debuting at the IGA

Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd. Casino operators and technology leaders are invited to schedule 1-on-1 demos in advance to lock in limited available slots. However, all are welcome to stop by the Tavolo booth (#1243) where Bella will be on display.

Book a demo or learn more: https://www.bellainteractive.com

Media inquiries: media@bellainteractive.com.

About Optimove

Optimove is the leader in Positionless Marketing, empowering every marketer to execute any marketing task instantly and independently. The platform delivers Data Power, Creative Power, and Optimization Power, helping brands deliver deeply personalized campaigns at scale.

About Optimove: https://www.optimove.com.

About object studio

object studio is a full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. Drawing from this foundation, they are now launching the Bella product line.

About object studio: https://objectstudio.co/casino