The new product ecosystem designed specifically for casino operators will debut at the Indian Gaming Association Tradeshow on April 1st, 2026 at Booth 1243.
AUSTIN, TX March 27, 2026. object studio, creator of the recently announced Bella loyalty platform - providing a cohesive loyalty app, kiosk, member portal, and digital signage solution - is excited to announce a strategic partnership and integration with Playersoft, a leader in casino loyalty and player development solutions. The collaboration will see Bella integrate with Playersoft ONE – the next evolution of Playersoft’s award-winning mobile technology: combining legacy enrollment, group, and event management.
The core benefit of the integration is to significantly expand Bella’s connectivity options. By leveraging Playersoft’s established, production-tested interface, Bella will gain immediate access to Playersoft’s broad set of Casino Management System (CMS) integrations.
"The goal of Bella has always been to elevate the guest experience through a modern, connected platform," said object studio founder, Brandon Peterson. "Partnering with Playersoft allows us to quickly deliver on that promise by tapping into their extensive investment in reliable CMS connectivity. It's an integration that dramatically simplifies deployment and unlocks new capabilities for our shared customers."
The combined solution offers casinos a single point of integration for a comprehensive digital loyalty experience, covering both the guest-facing touchpoints (Bella) and the on-property operational staff workflows (Playersoft ONE).
Debuting at the IGA
Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd. Casino operators and technology leaders are invited to schedule 1-on-1 demos in advance to lock in limited available slots. However, all are welcome to stop by the Tavolo booth (#1243) where Bella will be on display.
Book a demo or learn more: https://www.bellainteractive.com
Media inquiries: media@bellainteractive.com.
About Playersoft
Playersoft specializes in mobile focused casino loyalty and player development solutions that enhance the guest experience and streamline operations. For over a decade, their technology has empowered casino teams to enroll new players, manage marketing promotions, and deliver personalized service in real-time.
About Playersoft: https://www.playersoft.com.
About object studio
object studio is a full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. Drawing from this foundation, they are now launching the Bella product line.
About object studio: https://objectstudio.co/casino
Original Press Release on Business Wire.