Gift Local has introduced their long planned Birthday Loyalty Program, where consumers from all over the country can participate and receive offers from participating merchants for choosing to visit them on or near their birthday. Gift Local will send out communications to consumers near their birthday letting them know all about the different offers that are or will be available to them during their birthday month and when something is of interest. Consumers can claim as many of the birthday offers they would like during the valid period to really live it up during the weeks around their birthday.