Behind the Orange Envelope
CLIENT
ArdorU is a startup that began with a simple belief: that a letter put to paper, with care and intention, can mean more than anything delivered through a screen. Bringing together a collection of artists, exquisitely selected print materials and a
INDUSTRY
ecommerce
PROJECT
As a startup, ArdorU needed a development company to manage the complexity of bringing a variety of different sources together into a single-source managed solution. One that would support a personalized experience, but also one that was built to scale efficiently and provide a custom management experience for their one-of-a-kind business. There are other greeting card companies out there, but none that provide an ecosystem built around the artists with the accessibility of premium products that appeal to those looking for a way to say and share something meaningful. Objectstudio was hand picked to provide the backend infrastructure, APIs and management system which support the overall product that is literally delivered to one’s mailbox in a striking orange envelope.